Saturday, November 3, 2012

Crochet Branding – A Marketing Technique


by M. J. Joachim
We all love to crochet, and many of you share your projects, tips and all sorts of information in various ways on the web. This to drive traffic and interact with people who appreciate our fine craft, as well as make new friends and have a little extra fun doing what we love to do.
The trick is to brand (or make a name for) ourselves. It’s not as difficult as you might think. A couple of things are necessary in the crochet world. Consistency and predictability come to mind. Our patterns and tutorials need to speak for themselves, encouraging conversation – not clarity.
This requires writing skills, good people, something I’m pretty familiar with. In fact, one of my most recent publications on SoWrite addresses this very issue. Please take a look at my latest article, Branding Yourself as a Writer: What’s in Your Name? and see if it doesn’t help you with branding yourself as a crocheter. Feel free to leave a comment there, sharing your insights with others who may read the piece.
SoWrite is a new site for writers. If you like to write and enjoy competition, this is the place to be.
That’s all for now, good people! Thanks for visiting the Lots of Crochet Stitches blog!
M. J.

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